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Cuddle joins Nielsen Connect Partner Network to transform how retail and CPG customers consume market data

Cuddle, a provider of an AI-powered analytics platform empowering industry leaders to use business insights gleaned from company data to improve overall business performance, has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. 

"We’re pleased to have Cuddle join the Nielsen Connect Partner Network, as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and consumer packaged goods industry," said Brett Jones, global leader, Connect Partner Network, Nielsen. "Cuddle is a prominent player in the business analytics space. Together, we’ll use the power of their AI-driven platform along with our data to transform the world of decision making within the markets of retail and CPG."

A subsidiary of Fractal, a provider of AI and analytics software, Cuddle provides a solution that automatically detects patterns in enterprise data and alerts users on what they need to know, before they even ask.

As a network partner, Cuddle’s AI will scan Nielsen data to automatically find out the most important insights for customers—whether it’s an abnormal share change for a bestselling SKU, or pricing activity by a competitor. Cuddle will also automatically find out the possible root causes for effects, such as a share change, and send it to the responsible brand manager.

“AI is now front and center of our daily life. Most of today’s automobiles use AI to detect blind-spots, measure driver alertness, and detect lane departures,” said Natwar Mall, CEO, Cuddle. “These features prevent accidents and make the driving experience fun. In much the same way, Cuddle acts as a business leader’s co-pilot, working with Nielsen data to transform how they consume data, ensuring there are no business ‘accidents,’ and that leaders don’t miss out on new business opportunities.”

For more information, go to https://cuddle.ai and www.nielsen.com/us/en/solutions/capabilities/connected-partner-program.


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