Aktana Adds New Product Integrations with Salesforce for the Life Sciences Industry

Aktana, a pioneer in decision support for global life science companies, has rolled out new product integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI.

Aimed at supporting smarter actions and improving customer engagement with healthcare professionals (HCPs) across channels, the integrations embed decision support in the form of data-driven suggestions and insights into sales and marketing teams' workflows.

The life sciences market model has evolved from one that is highly scheduled and push-oriented to being a dynamic exchange between companies and the physicians they serve, said James Wong, vice president of product management at Aktana. With Salesforce, he noted, Aktana is equipping commercial teams with the tools and knowledge to respond to the ever-changing needs of the customer, and doing so in an efficient, coordinated fashion.

Marketers can incorporate Aktana decision support as part of the multichannel customer journeys they build within Marketing Cloud. By providing relevant context to generate critical suggestions and insights, marketers can enable field actions to align with their brand strategy as intended. Marketers can also set field activity, or inactivity, to trigger customer journeys within Marketing Cloud, incorporating known preferences to personalize the customer experience.

Aktana has also enhanced its existing Sales Cloud integration by now offering decision support tailored specifically for medical device companies. With Aktana's data-driven suggestions and insights, Aktana says, companies can more easily deploy and monitor account-based selling strategies, encourage cross-team coordination, and set actions to meet maintenance contract obligations. Sales representatives can access critical information and recommended next actions to more effectively engage with customers without having to leave Sales Cloud.

For more information, go to www.aktana.com.