Contently Debuts New Content Measurement Tool
Contently is launching a new platform called Document Analytics, a content measurement tool that allows marketers to track engagement across sales enablement and marketing collateral.
Document Analytics expands Contently's existing web analytics and content recommendation tools to downloadable assets like case studies, sales presentations, and e-books.
Document Analytics will allow marketers to optimize content to capture and convert more leads, explained Joe Coleman, Contently CEO and co-founder.
Key features of the platform include page-by-page engagement analytics; heat maps that show exactly where readers click, hover, share, and skim; flexible analytics dashboard with built-in optimization recommendations; analytics on social shares that show how content is resonating across different networks; dynamic web-based PDFs; integrations with marketing automation, CRM, and email marketing platforms; A/B testing even after an asset has been downloaded; easily embeddable lead capture forms that can be placed anywhere in the document—thus optimizing for high-quality lead capture; one centralized location for tracking, managing, and optimizing content production and performance; version control to optimize, correct, or tailor content after publishing; and pre-populated text for social sharing.
For more information about the new platform, visit contently.com.
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