Upland Software acquires Kapost
Upland Software, Inc., a provider of cloud-based enterprise work management software, has acquired Kapost, a leading content operations platform provider for sales and marketing.
Kapost is an important addition to Upland’s Enterprise Sales Enablement and Customer Experience Management (CXM) solution suites. The acquisition adds approximately $15 million in annualized revenues and will be immediately accretive to Upland's Adjusted EBITDA per share.
Kapost brings an established enterprise customer base, experienced team, and sophisticated content operations platform to Upland’s sales and marketing solutions, said Jack McDonald, chairman and CEO of Upland Software.
Kapost’s cloud-based content operations platform unites revenue teams to speak in one voice across the customer journey by streamlining the content development process at scale.
The platform’s open architecture, robust set of APIs, and deep collaboration capabilities help organizations better orchestrate all stages of content planning, production, and distribution.
Advanced analytics enable organizations to pinpoint hidden gaps in their content strategy, track content performance, and measure ROI.
The purchase price paid for Kapost was $45.0 million in cash at closing, and a $5.0 million cash holdback payable in 12 months (subject to indemnification claims).
For more information about this acquisition, visit https://uplandsoftware.com/.