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SMG offers integration with Microsoft to create strategic client experiences

Service Management Group (SMG), a customer, employee, and brand experience management partner, is providing a new integration with Microsoft focused on empowering customer experience teams to deliver better experiences.

SMG has already begun hosting its product on Microsoft Azure to streamline data processing and enhance responsiveness, according to the company.

SMG’s decision to upgrade its platform to Azure was driven by the need for the most robust infrastructure, scalability, and security features. As businesses around the world increasingly rely on cloud solutions for­ operational resilience and agility, SMG leaders determined the time was ideal to embark on the large-scale upgrade that will provide current and future clients with greater strategic value.

“Our clients will see immediate enhancements in product performance and reliability," said Jonathan Berkowitz, SMG’s chief executive officer. “Utilizing Azure’s robust infrastructure and its advanced data science and AI capabilities ensures our products are scalable and responsive to client needs, significantly boosting operational efficiency.”

Notably, SMG's data science capabilities have undergone a major change(s) with the integration of Azure AI Services. The deployment of SMG’s data models on Azure is set to streamline data access for clients, leading to a significant boost in data processing speed.

This development is particularly vital as SMG's team advances its data science roadmap using Azure AI services to create cutting-edge Text Analytics models. By strategically implementing this enhancement, SMG is poised to deliver clients with immediate, actionable insights, reinforcing customer satisfaction, according to the company.

“At its core, SMG is a forward-thinking, technology-driven company that consistently delivers value and develops solutions to meet global business challenges,” said Kevin Peesker, president of Microsoft’s small, medium, and corporate sales organization. “SMG’s integration of Microsoft Azure extends these benefits to its notable roster of clients.”

SMG’s vertical approach to AI innovation and value delivery has proven effective across global restaurant, retail, and consumer services brands, turning everyday customer interactions into opportunities for enhanced engagement and profitability, the company said.

For more information about this news, visit www.smg.com.

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