Upping the ante with iAPPS

Bridgeline Software has released iAPPS V. 2.8, which includes a series of improvements principally focused on enhancing the search engine optimization (SEO) and social networking capabilities of iAPPS Content Manager, Bridgeline’s Web content management software product.

The company describes the iAPPS Product Suite as an SaaS solution that unifies content management, analytics, e-commerce and e-marketing capabilities designed to enable users to swiftly enhance and optimize the value of their Web properties.

Additionally, says Bridgeline, with automatic XML sitemap creation, iAPPS V. 2.8 makes one of the most standard, yet often overlooked SEO tactics a non-issue. An XML sitemap is a simple way to alert search engines to all of the pages on a Web site that are available, and in some cases, not available, for indexing. Without an XML sitemap, a Web site may not have all of its pages indexed and may not be ranked to its full potential. With iAPPS V. 2.8, all page and navigation changes or additions to a Web site are automatically updated in the XML sitemap, alerting search engines to index those changes and ensuring the maximum possible search ranking. And like automatic 301 redirects, all of this is done without relying on a single technical resource, says the company.

iAPPS V. 2.8 also includes a series of Web 2.0 enhancements such as blog creation and management, page commenting and rating and rich media. Additional features enable the easy maintenance of iAPPS blogs such as post and comment management tools, functionality to ensure comments are not computer-generated, a fully functional text editor and user registration.