Stravito introduces AI Persona Builder for research purposes

Stravito, the customer intelligence platform, is releasing AI Persona Builder, a tool that turns a company's own research into bespoke, interactive AI personas in minutes, with every claim traceable to the research behind it.

According to the company, marketing and insights teams can interview the personas and test campaigns, products, and strategic ideas against them, with the confidence that every claim can be sourced and checked to inform commercial decisions.

Built on Stravito’s Glass Box AI principles for transparent and explainable AI, AI Persona Builder answers the question, “How can I know that I can trust the AI persona I’ve created?”

Unlike generic AI or simulated customer intelligence tools that build personas from unknown web data, Stravito AI Persona Builder creates AI personas from a company's own research and shows its work: each trait is scored against that research, linked to its exact source, and flagged as contested when sources disagree. Where the research doesn't cover something, the persona says so rather than inventing an answer, the company said.

"As AI personas become more prevalent across marketing and insights teams, companies need to know whether they can rely on them. That's why we built AI Persona Builder to be a glass box, not a black box: you can see the research behind every answer, how strongly it's backed, and where it leaves room for interpretation. That transparency is what turns an AI persona into a decision-support resource teams can actually trust, whether they're briefing creatives, pressure-testing packaging redesigns, or planning a new launch,” said Thor Olof Philogène, founder and CEO of Stravito.

Because the evidence is always visible, AI Persona Builder works wherever a company's research starts. A full segmentation study can generate an evidenced persona in minutes, while a smaller number of reports, interviews, collections, and videos can still create a useful persona, honest about where it is inferring.

In every case, AI Persona Builder complements a segmentation study rather than replacing it, and the persona is always as strong as the evidence behind it, said the vendor.

AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research. General availability is planned for Q4 2026.

For more information about this news, visit www.stravito.com.