TrueDialog adds two new features for CRM text message visibility and compliance

TrueDialog, an enterprise-grade platform for SMS, MMS, and RCS business texting, is adding two new features to its platform that address the same underlying problem from opposite ends of the conversation—dubbed TrueConnect and TrueOptOut.

TrueConnect makes every outbound and inbound text visible across a company’s entire CRM and martech stack. TrueOptOut ensures that when a customer asks to stop hearing from you, the request is honored, however it’s phrased, according to the company.

TrueConnect layers on top of TrueDialog’s CRM native integrations already in place and fans every message out to every other connected system, using the recipient’s phone number as the key. Sent from Salesforce, HubSpot, Microsoft Dynamics, the TrueDialog web UI, or the TrueDialog mobile app, and the same conversation appears everywhere that contact record exists.

TrueDialog remains the system of record while TrueConnect is a feature that automatically keeps the conversation current across systems. How TrueConnect works: 

• Includes prebuilt connectors for Salesforce Sales Cloud, HubSpot, and Microsoft Dynamics. Microsoft Teams and Microsoft Outlook connect through API. Legacy CRMs, proprietary databases, and internal tools connect through webhooks.
• A visual, drag-and-drop flowchart so RevOps teams and admins can map data flows from source to target without developer or sysadmin support.
• TrueConnect writes SMS activity to existing records. It does not create or update contacts, modify fields, or touch ownership, status, routing, or scoring. Existing integrations and dedupe rules stay intact.
• No per-task fees, no monthly task caps, and no middleware to maintain, so costs do not climb with message volume the way they do with stitched-together alternatives.

“Companies have spent years buying the right tools and then often resorting to hiring sys admins, engineers, and/or data entry workers to push data information between them,” said John Wright, CEO of TrueDialog. “TrueConnect ends that for text. Every conversation shows up everywhere it matters, on day one, on top of the integrations you already have. Nothing new to wire up or babysit.”

TrueOptOut augments keyword matching rather than replacing it. Every inbound message that clears the keyword filter enters a sentiment analysis pipeline that evaluates what the sender meant, not just what they typed.

“Keyword matching is a floor, not a ceiling,” said Navid Ashroff, CTO of TrueDialog. “We built TrueOptOut to be deliberately conservative, because a false opt-out costs you a disconnect with your contact, and a missed opt-out can mean a lawsuit. Every decision it makes is logged, so when your compliance team asks how you know every request was honored, there’s an answer for every single message.”

TrueOptOut is built on the same AI-first infrastructure and privacy standards as TrueDelivery, TrueDialog’s outbound deliverability engine. TrueDelivery optimizes what goes out and TrueOptOut protects what comes back, TrueDialog said.

For more information about this news, visit www.truedialog.com.