CrafterQ from Crafter Software turns websites into conversational AI experiences

Crafter Software is releasing CrafterQ, an AI agent platform that transforms existing websites and ecommerce stores into intelligent conversational experiences.

Purpose-built for customer engagement, online sales, and 24/7 support, CrafterQ enables organizations to deploy AI agents trained on their own content that answer questions, guide purchases, capture leads, and deliver instant self-service directly on their websites.

For decades, websites have relied on navigation menus, search boxes, and forms to help visitors find information, according to the company.

CrafterQ helps organizations add an intelligent conversational layer to existing websites. Instead of forcing visitors to navigate through menus or search results, CrafterQ allows them to simply describe what they're trying to accomplish, the company said.

Whether discovering the right product, understanding a service, finding documentation, or getting support, visitors can interact with a website as naturally as they would with a knowledgeable employee.

"We're witnessing one of the biggest shifts in the history of the web," said Mike Vertal, co-founder and CEO of CrafterQ. "For years we've optimized websites around pages, menus, and search. AI changes that. Customers no longer want to hunt for information—they want outcomes. We believe every website will evolve from a collection of pages and search results into an intelligent conversational experience."

Unlike general-purpose AI assistants, CrafterQ is trained on an organization's own website, product catalog, documentation, knowledge base, FAQs, and business content. Every conversation is grounded in information the organization controls, helping businesses deliver more relevant, trustworthy, and brand-consistent customer experiences, Crafter said.

Behind every conversation, CrafterQ incorporates proprietary AI retrieval, contextual memory, and reasoning technologies that interpret customer intent, identify the most relevant organizational knowledge, and generate accurate, context-aware responses grounded in an organization's content. The result is a conversational experience that feels natural while remaining focused on trusted business information.

Organizations can deploy CrafterQ in minutes. After entering a website URL address or uploading documents, the platform automatically discovers, indexes, and learns from organizational content. AI agents can then be embedded into virtually any existing website using a simple copy/paste of a single line of Javascript.

The platform continuously learns as website content evolves through automatic retraining and provides detailed conversation analytics that reveal what customers are asking, where they struggle, and what information they cannot find. These insights help organizations improve not only their AI experience, but also their website content, documentation, products, and overall customer journey, the vendor said.

Early adopters are already using CrafterQ to improve customer engagement, increase online sales, and reduce repetitive support requests across industries including retail, manufacturing, restaurants, sports, marketing agencies, and enterprise software.

CrafterQ is available immediately with flexible subscription plans for businesses of all sizes, including a free plan for organizations evaluating conversational AI on their websites. Solo, Team, Business, and Enterprise editions provide expanded usage, APIs, collaboration features, advanced analytics, and enterprise-scale deployments.

For more information about this news, visit https://crafterq.ai.