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  • June 28, 2021
  • News

Oveit introduces interactive platform to enhance the shopping experience

Oveit, Inc. is launching its live-stream shopping solution: Streams.Live, helping retailers of all sizes grow their business by combining interactive, live-video sessions with their current shopping experiences.

Evolving from the traditional "teleshopping" channels such as QVC and HSN, Streams.Live transforms the shopping process into a memorable and interactive experience, according to the vendor.

With Streams.Live, buyers watch as a retailer or spokesperson gives a live, interactive, online presentation of their products. Shoppers may ask questions, exchange impressions with other users and at the moment of choice, and conveniently and seamlessly purchase with a simple click.

"Online and offline are meant to coexist and complement each other. We wanted to develop a solution through which retailers and brands that sell direct to consumer, adapt to the new economic context, in which traffic in retail stores and sales generated in this channel are declining. Streams.Live is a tool that integrates easily into the sales cycle, is configured through a few clicks in the seller's website, and if the retailer does not have its own website, the whole experience can take place on a webpage automatically generated by the system, which is completely customizable", said Andrei Stefan, CEO of Oveit, Inc.

Streams.Live amplifies the benefits of impulse buying; the buttons integrated in the video facilitate the purchase of the product at the right time and reduce the risk of the potential buyer being distracted from the purchase route and leaving The Platform.

The Platform incorporates artificial intelligence, including language analysis, mood analysis, and measures the level of interest in the retailer's products.

Using this data, retailers obtain insightful information about consumer behavior, which allows them to better calibrate future live-streaming sessions, make adjustments to inventory, and increase their conversion rates.

The experience can be integrated into the retailer's website with a simple copy / paste while anyone can start a live-stream shopping session with just a few clicks. The solution also supports API integrations for more complex partnerships.

For more information about this release, visit https://streams.live/.

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