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  • March 27, 2020
  • News

TransPerfect uses AI to enhance translation services

TransPerfect, a provider of language and technology solutions for global business, is offering the TransPerfect Metrics Service program as a standard feature for clients alongside new capabilities for grading and scoring translations within its GlobalLink translation management system.

“Language translation accuracy is the cornerstone of our business and built into our DNA. TransPerfect is constantly introducing new technological innovations aimed at measuring and delivering the industry's most accurate translations,” said Phil Shawe, TransPerfect president and CEO.

The service introduces intelligent translation quality alerts powered via AI, which route translation to expert human language review when cadence, flow, and terminological equivalencies approach standard deviation limits of target language representation.

These new capabilities supplement and advance the company’s existing ISO-certified quality systems and ensure next-level translation accuracy for a broad range of critical applications.

TransPerfect Metrics Service automatically tracks a number of best-practice indicators between each workflow step, ensuring value is added at each phase of the translation process. These indicators not only measure each discrete piece of content but also create an ecosystem-wide feedback loop to hone fully market-ready translation.

Designed to go beyond simple conveyance of a message into a given target language, TransPerfect Metrics Service amplifies critical elements of translation, such as brand voice, style, tone, and reader engagement with sophisticated AI measurement of each translation in parallel with human aesthetic direction.

These advances in accuracy and the combination of AI with human language mastery will benefit all clients and are especially impactful in subjects such as life science, medical devices, finance, law, and manufacturing, where lives and livelihoods may be at stake, according to the vendor.

For more information about this news, visit www.transperfect.com.

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