Marketing power meets the cloud

 IBM reports it has expanded its business analytics capabilities by enabling organizations to develop faster, more precise social media marketing programs that support their brand's total online presence through a cloud-based delivery model. IBM Coremetrics Social enables organizations across a wide range of industries to measure the effectiveness and return on investment (ROI) of their social marketing initiatives by gaining insight from data that's publicly available on social media Web sites.

Using the analytics foundation of the Coremetrics Continuous Optimization Platform and its complete suite of marketing optimization applications, IBM Coremetrics Social provides cross-channel reporting and benchmark capabilities to track and improve social marketing campaigns. With social benchmarking, brands can evaluate the effectiveness of their social initiatives relative to their peer companies, and understand where they excel, and where there is opportunity for improvement.