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IBM Uses Watson to Unlock Insights from Video in the Cloud

IBM plans to roll out a Watson-enabled cloud service designed to help companies extract new insights from video. The new service is part of IBM's continued focus on combining artificial intelligence with the IBM Cloud to help media and entertainment companies make better sense of unstructured data and make more informed decisions about the content they create, acquire, and deliver to viewers.

According to IBM, the service uses Watson to identify complex content in video and generate metadata, such as the terms shown in this demo of the service, which could be used by media companies to better match content with viewers and advertising.

This content enrichment service, expected to be available later this year, will use Watson's cognitive capabilities to provide a deeper analysis of video and extract metadata such as keywords, concepts, visual imagery, tone and emotional context,  providing a unique offering because it applies a range of artificial intelligence capabilities - including language, concepts, emotions and visual analysis - to extract insights.

The service will use several Watson APIs, including Tone Analyzer, Personality Insights, Natural Language Understanding and Visual Recognition. In addition, it will use new IBM Research technology to analyze the data generated by Watson and segment videos into logical scenes based on semantic cues in the content. This capability identifies scenes based on a deeper understanding of content and context beyond what's available in current offerings in the market. For example, the company says, the new offering can enable a sports network to more quickly identify and package specific basketball related content that contains happy or exciting scenes based on language, sentiment and images, and work with advertisers to promote clips of those scenes to fans prior to the playoffs.

In addition, the new service could help media and entertainment companies better manage their content libraries. For example, a company might want to prioritize content that targets viewers who want more uplifting stories about world adventures. To address this need, the new service could help this company analyze their content library with a new level of detail to determine whether they are meeting this specific interest.

"We are seeing that the dramatic growth in multi-screen content and viewing options is creating a critical need for M&E companies to transform the way content is developed and delivered to address evolving audience behaviors," said Steve Canepa, general manager for IBM Global Telecommunications, Media and Entertainment industry. "Today, we're creating new cognitive solutions to help M&E companies uncover deeper insights, see content differently and enable more informed decisions."

For more about IBM Cloud, visit here.

For more about IBM Cloud Video, visit here.

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