AI is spearheading the future at KMWorld 2019
Artificial intelligence is changing the way people communicate not only throughout organizations but in everyday situations.
Jody Turner, culture of future & author, GLIMPSE: Understanding the Future Marketplace, looked ahead to what 2020 and beyond will bring during KMWorld’s second morning keynote presentation.
Videos of KMWorld 2019 awards presentations, keynotes, and sessions can be found here.
Knowledge sharing in the age of new technologies is being led by culture, people, and context, Turner explained. Varieties of interface options supporting people in their niche interests will prevail. Companies will adapt to excel.
To catch a glimpse of the future it’s imperative to look back at the trends that prevailed before, she emphasized.
To key in on what to expect, companies need to understand new ways of sharing information. Now communities are bringing together hybrid information from a bottom up approach.
She referenced the creation and popularity of the song, “Old Town Road” by Lil Nas X. The song surfaced on the social media app TikTok and combined a host of information from different sources including established beats, the TikTok app, and country singer Billy Ray Cyrus.
“We have hybrid as a solution and we need to understand new ways of communicating,” Turner said.
Scott Parker, director of product marketing, Sinequa, took a more pragmatic look at what’s happening in the AI and KM space.
Pure AI is the belief and application that machines that have equal or superior intellectual abilities than humans who created them and are indistinguishable from humans. Pure AI is believed to be able to learn, predict and adapt to situations on its own. However, pure AI is currently fiction, Parker said.
But pragmatic AI is a collection of AI technologies that are designed to deliver specific business value….As the name suggests, pragmatic artificial intelligence needs human help to learn and adapt itself to business challenges, he said.
Pragmatic AI is in the process of evolving.
“Today we see this as humans can augment on the job using AI using a combination of technologies to bring the knowledge into a holistic view,” Parker said.
AI software platforms provide the functionality to analyze, organize, access, and provide advisory services based on a range of structured and unstructured information.
The technology components include text analytics, rich media analytics, tagging, searching, machine learning, deep learning, categorization, clustering, hypothesis generation, question answering, visualization, filtering, alerting, and navigation.
Ido Namir, global knowledge management consulting leader, Deloitte, focused on knowledge management in the age of AI.
AI is already being used in platforms we interact with daily such as Netflix, Amazon, and more.
“People want to have a personalized experience,” Namir said. “We should be creating different types of solutions for different personas.”
Chatbots is part of another set of emerging AI technologies. They provide conversational interfaces unlike traditional search engines that are intent on understanding, chatbots can be programmed to look for acronym or person when a user is looking for something.
KMWorld 2019 is a part of a unique program of five co-located conferences, which also includes Enterprise Search & Discovery, Office 365 Symposium, Taxonomy Boot Camp, and Text Analytics Forum.
Many speakers at KMWorld 2019 are making their presentations available at www.kmworld.com/Conference/2019/Presentations.aspx.
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