Crystal cruise line transforms digital presence  

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Crystal has implemented Progress Sitefinity web content management to transform its website into a dynamic, interactive and intuitive experience for travelers.

Progress is a provider of application development and digital experience technologies.

With many “world's best” accolades, Crystal has achieved top honors in the Condé Nast Traveler Readers’ Choice Awards for 25 years and voted “World’s Best” by the readers of Travel + Leisure for 20 years.

Recognized worldwide for its personalized service, Crystal seeks to ensure that its web presence matches its brand, giving visitors the same luxurious experience and numerous choices online as on their ships.

Crystal collaborated with Progress partner Americaneagle.com to develop the mobile-first web experience and ecommerce platform, and to architect a modern guest digital experience with extensive integrations throughout the user’s journey. Crystal selected Progress Sitefinity due to its strong capabilities for delivering personalized content to users, ease of use for managing the site, and rapid time to market for new, dynamic digital experiences.

Launched in January 2019, the Crystal website offers travelers an engaging digital journey and set of tools as they research, plan and book their Crystal vacation.

“We’re delighted by what we have delivered for our users and our business. This website reflects our commitment to offering guests a streamlined experience that anticipates their wishes from the beginning stages of searching and planning all the way to the onboard Crystal Experience,” said John Polimenakos, VP of IT at Crystal. “Sitefinity has enabled us to offer a personalized red-carpet user experience that truly reflects our brand. It is easy to use and efficient, which ensures that our website will continue to support our needs as our business evolves.”

Encompassing the global voyages and details of onboard highlights across all of its brand experiences—Crystal Cruises, Crystal River Cruises, Crystal Yacht Cruises, Crystal Expedition Cruises—Crystal’s new website’s responsive and sophisticated design delivers an optimal digital experience across all devices, including desktop, tablet or phone. With Sitefinity, travelers can now book a cruise through a seamless online process. Whether browsing a voyage or viewing the suites and fares, there are multiple places to instantly begin booking or contact a preferred travel advisor.

An intelligent, intuitive search function enables users to explore the World of Crystal in broad strokes or with progressively narrowed filters based on destination, embarkation date, duration, specific ship, theme programming and special offers. For those managing the site, Crystal Cruises’ content editors can now easily deploy content independently of developer resources, allowing marketers to focus efforts on customer acquisition, rather than site maintenance.

For information about Progress Sitefinity 12.0, the latest release of Sitefinity, visit www.progress.com/sitefinity-cms.

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