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SDL - Content Management Technologies, Jan Jaap Kolleman, CEO, Content Management Technologies Division: View From the Top

Today's customers use a multitude of channels and an ever increasing variety of devices to interact with companies.

Organizations need to differentiate themselves in today's competitive global market through the experiences they provide to their customers. Whether referred to as Customer Experience Management (CXM or CEM), web engagement, digital experience management or customer lifecycle management, having a strategy that embraces the empowered consumer is critical in driving a successful global brand. This means companies must somehow manage their customer's perception of their business, service and/or products throughout the customer journey-from their initial awareness, to a pu­rchase or engagement, through post-sales service, to product or company advocacy.

SDL offers the most complete set of CXM technology solutions to enable companies to orchestrate the best customer experiences globally.  SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video

and written content creation, web content management, component content management, dynamic

technical content delivery and eCommerce. KM World is recognizing SDL for its innovative content management technologies.

With over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries, SDL's content management technologies enable companies to efficiently manage the consumer expectations of a consistent and localized multi-channel brand experience.

Visit us at www.sdl.com

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