Deepening customer engagement

SDL has acquired Calamares, a cloud-based platform that allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets. Calamares is said to support all media platforms, systems and devices--from the Web and mobile to Internet Protocol television (IPTV) and social media platforms.

With the acquisition of Calamares, SDL says it extends its customer engagement offering to include video and rich media management. The Calamares media management and enrichment solution will be fully and seamlessly integrated into SDL’s Global Information Management solutions, starting with the SDL Tridion Web Content Management (WCM) platform. By integrating the Calamares media platform with the Tridion WCM solution, the platform will enable SDL customers to easily produce and distribute video and rich content, as well as enhance customer engagements, marketing efforts, overall service, customer satisfaction and new revenue opportunities, claims SDL.