Amperity debuts Pér, an AI Agent that can form a complete picture of every customer

Amperity is unveiling Pér, an AI agent that helps brands replace a process that can span dashboards, data requests, manual analysis, meetings, and activation tools with one governed workflow.

For years, the central challenge in customer data was creating an accurate view of the customer. Amperity’s patented identity resolution helps brands build that trusted foundation, according to the company.

Pér addresses the next challenge: shortening the distance between what a brand knows and what it does. Grounded in a brand’s own customer profiles, Pér can investigate what changed, identify affected customers, explain the evidence behind a recommendation, and prepare an audience or action for approval, Amperity said.

By reducing the handoffs between marketing and analytics, Pér gives teams a faster path to customer insight while allowing data analysts to focus on work that requires deeper expertise.

With Pér, teams can:

• Get answers faster: Ask questions about campaigns, audiences, and customers in natural language.
• Decide what to do next: Evaluate the customers, signals, and business rules behind a recommended response.
• Respond as outcomes change: Monitor execution results and recommend mitigation strategies in real time.
• Keep people in control: Review, refine, and approve the next step before action is taken.
• Act through existing workflows: Move an approved audience or decision into enabled marketing and business tools.

For data and technology teams, Pér works within the identity-resolved customer data, configured permissions, and enabled workflows the enterprise already manages.

Rather than creating another disconnected AI or data layer, Pér extends the value of unified customer profiles into the decisions that shape campaigns, audiences, and customer experiences, said the vendor.

“The value of AI is not simply the answer it generates. It is the quality of the decision and action that follows,” said Kabir Shahani, co-founder and co-CEO at Amperity. “Pér is a teammate that works from a shared, trusted understanding of the customer and helps teams move from insight to approved action. It outperforms a generic CDP, or an AI model alone, because the data underneath it is complete, governed, and can immediately be put into action that drives measurable economic outcomes.”

For more information about this news, visit https://amperity.com.