Stravito introduces MCP Server to deliver consumer evidence inside enterprise AI tools
Stravito, the customer intelligence platform that helps global brands understand their customers, is introducing its Model Context Protocol (MCP) Server to bring each company's market and consumer research into the everyday AI tools its teams use.
According to the company, this launch addresses a consistent problem across the enterprise: commercial results suffer when siloed consumer intelligence doesn’t reach the decisions where it is needed.
Stravito’s MCP Server changes that, connecting to AI tools such as ChatGPT, Claude, Copilot, and the custom agents enterprises have built, through a single, governed connection. It draws on the full body of a company's research, reading not just text but also visual findings from reports and presentations to videos, audio, and spreadsheets.
For marketing and brand teams, real consumer evidence now surfaces where they work, to shape stronger launches, campaigns, and strategies, without switching AI tools, the company said.
"The most valuable consumer research is worthless if it never actually guides real business decisions," said Thor Olof Philogène, founder and CEO of Stravito. "Our MCP Server puts company knowledge into the AI tools teams already use, so they can launch better, spend smarter, and go-to-market faster using consumer evidence they can trust."
Today's launch reflects a wider shift in enterprise software, Stravito said. After building or buying tools, enterprises are now connecting them through open standards like MCP. A company's research in Stravito can now sit alongside its CRM, BI, and social listening data in the same AI conversation, offering a more complete picture than any single application can provide.
Stravito’s platform remains the destination where enterprises can manage their proprietary research, run analysis, and build AI Personas. The MCP server shares that research in connected enterprise AI tools, enabling better, faster business decisions.
Stravito also offers a set of developer-grade APIs for Search, AI Assistant, Usage, and Audit Logs, giving teams additional ways to access, manage, and apply their trusted research.
In the coming months, Stravito will release additional solutions to bring more customer intelligence into the tools teams use, and deeper into commercial decision-making, the vendor said.
For more information about this news, visit www.stravito.com.