Progress Software builds AI agents into CMS workflows to reduce content bottlenecks
Progress Software, an AI infrastructure software leader, is adding agentic AI capabilities in Progress Sitefinity Generative CMS to empower organizations to streamline content operations, accelerate digital experience delivery, and unlock greater productivity, consistency, and control.
According to Progress, unlike AI assistants that sit outside of the publishing process, Sitefinity AI agents operate within it, turning content workflows into intelligent, adaptive systems. Marketers can move from managing processes to accelerating outcomes.
Instead of relying on disconnected tools or manual steps, agents execute key tasks, such as optimization, review, and analysis within the content lifecycle itself. This reduces bottlenecks, shortens production cycles, and helps editors deliver every piece of content with greater consistency, quality, and performance, said Progress.
“Enterprise AI is entering its next phase, shifting from AI-assisted engagement to AI-powered digital operations,” said Loren Jarrett, EVP and GM, digital experience, Progress Software. “With AI agents, content, personalization and deployment flexibility in one platform, organizations can move faster, reduce complexity and scale digital delivery with greater control.”
New features in Sitefinity Generative CMS include:
- Custom AI Agents: Marketing teams can build task-specific agents to support workflows, such as content analysis, optimization, and editorial review directly within Sitefinity CMS.
- Page-Level Intelligence: Agents can evaluate full page experiences, including content, metadata, and SEO properties, providing actionable recommendations.
- Adaptive Learning: Agents improve over time by learning from user feedback, helping reduce repetitive suggestions and better align with team preferences.
- Agents Conflict Handling: Built-in controls prevent conflicting recommendations when multiple agents are active.
- DX Assistant: Teams can ask natural-language questions, such as identifying underperforming content or SEO gaps, and receive prioritized, actionable insights.
For more information about this news, visit www.progress.com.