Tapestry selects Cordial as enterprise messaging platform to advance its global engagement strategy

Cordial, a leader in messaging for enterprise marketing teams, announced that Tapestry, Inc., a global house of iconic accessories and lifestyle brands, has selected Cordial as its enterprise email and SMS platform.

Through this partnership, Cordial will support Tapestry’s email and SMS programs across North America, Europe, Japan, Australia, and New Zealand.

“We’re incredibly proud to partner with Tapestry as they continue to advance their global engagement strategy. Consumer expectations are changing rapidly,” said Jeremy Swift, CEO of Cordial. “Our focus is on helping the world’s largest brands operate with greater flexibility, innovate faster, and simplify complexity.”

Tapestry will consolidate onto a single platform across markets, concentrating its messaging capabilities within a unified architecture that supports intelligent decisioning, advanced automation, and consistent execution across programs, the companies said.

“Tapestry is committed to building lasting relationships with consumers around the world,” said Trang To, VP of digital strategy and technology at Tapestry. “As a consumer-obsessed and data-driven organization, we continue to advance our proven engagement strategies. In selecting Cordial, we prioritized a platform that enables a seamless, integrative customer experience, bringing together data, automation, and orchestration to support growth across markets and scale.

For more information about this news, visit https://cordial.com or www.tapestry.com.