Canto centralizes product knowledge and adds integrations across commerce channels

Canto, a leader in AI-powered digital asset management, is expanding its DAM for Products with a host of new capabilities—deepening its investment in the tools and integrations that help teams create, manage, and activate product content at scale—including new Shopify and Amazon integrations.

Built on Canto's leading digital asset management platform, the solution connects product images, SKUs, and attributes in one place and activates them across every channel automatically, according to the company.

“Getting product content right across every channel is one of the hardest operational challenges brands face, and the cost of inconsistency compounds the more channels you add,” said Alan Beiagi, chief product and technology officer, Canto. “DAM for Products gives brands the infrastructure to move faster without sacrificing accuracy or consistency, and our expanding integrations make those benefits even stronger.”

New integrations with Shopify and Amazon enable brands to synchronize product assets and metadata from Canto directly into their storefronts, eliminating manual uploading and ensuring that every product page reflects current and brand-approved content.

Canto Media Publisher, part of DAM for Products, ensures approved assets are delivered via CDN at the speed and scale commerce requires. Canto is also expanding its partner ecosystem to support additional commerce endpoints, with new syndication partnerships underway to help customers distribute product assets and information across more channels, the company said.

For marketing and ecommerce teams managing frequent product launches, catalog updates, and multi-channel distribution, DAM for Products provides a single connected system that links creative assets to commerce outcomes. The result is product content that moves faster and arrives consistently across every channel, the company said.

For more information about this news, visit www.canto.com.