Amplitude introduces AI Feedback to decode unstructured customer data
Amplitude, Inc., a leading digital analytics platform, is introducing AI Feedback, a customer feedback engine with a proprietary LLM process that automatically turns raw input into prioritized, actionable insights.
“The hardest part of building great products isn’t writing code,” said Yana Welinder, head of AI at Amplitude. “It’s hearing what customers are saying across thousands of sales calls, reviews, and support tickets. AI Feedback provides clarity into what customers really want—all in one place.”
Pairing AI Feedback with Amplitude’s Analytics, Session Replay, and Guides and Surveys allows companies to instantly surface customer input, understand what matters most, and act within the Amplitude platform, according to the company.
AI Feedback was developed following Amplitude’s acquisition of Kraftful, a fast-growing AI company, to accelerate AI product strategy.
With AI Feedback, organizations can now easily:
- Build what matters most: Surface and quantify the most requested features to develop a product roadmap that delivers maximum impact to customers.
- Perfect product positioning: Understand how customers talk about their needs to ensure product messaging aligns.
- Proactively address complaints: Surface the biggest customer pain points before they become cancellations, automatically identifying the bugs and frustrations that drive them away.
- Monitor at-risk signals to reduce churn: Map dissatisfaction to key accounts, revealing which issues need immediate attention.
- Easily generate product requirement documents (PRDs): Quickly turn customer insights into user stories and PRDs with a simple prompt.
AI Feedback is now fully integrated and available across all Amplitude plans, with the ability to purchase larger volumes of feedback analysis as an add-on on Growth and Enterprise plans, the company said.
For more information about this news, visit https://amplitude.com.