Octup raises $12M in funding round to support growth in the ecommerce space

Octup, a real-time AI operations platform for third-party logistics providers (3PLs), announced it has closed a $12 million Seed round, enabling the company to further support its mission of redefining how 3PLs manage operations, serve clients, and scale profitably in a data-driven world. 

The funding round was co-led by Shine Capital and JAL Ventures, with participation from Stone Capital, Tal Ventures, and HCS Capital.  

According to the company, the third-party logistics (3PL) industry is poised for massive growth in the coming years, driven by surging ecommerce demand, evolving consumer expectations for faster delivery, and the ongoing need for operational efficiency. Octup aims to help the 3PL industry through its advanced AI product, the company said.

“3PLs are the backbone of ecommerce, and they deserve better software,” said Alon Partuk, CEO and founder of Octup. “We’re building the platform that helps them operate smarter, move faster, and deliver more value to their clients. This funding is a major step forward in that mission.” 

Octup’s platform connects directly to WMS, ERP, orders, and shipping systems to create a unified source of operational truth. It delivers real-time analytics and tools for both internal warehouse operations, including billing automation, labor tracking, and SLA management, and external client portals that offer full visibility, self-service reporting, and insights that build trust and reduce churn. 

The company operates across three global hubs: Tel Aviv, Toronto, and Austin, Texas, supporting hundreds of 3PLs managing millions of square feet of warehouse space and thousands of brands.

With this new round, Octup plans to triple its headcount, accelerate product development in AI-powered forecasting and exception management, and expand its footprint in the North American market. 

In addition to this funding announcement, Octup also announced the appointment of Dror Feldheim, co-founder of the unicorn Trax and a seasoned entrepreneur, as chairman of the board.

For more information about this news, visit https://octup.com.