Octolane’s AI-powered CRM seeks to challenge Salesforce and Hubspot

Octolane, which provides an AI-driven CRM that automates sales actions and CRM updates, is announcing the results of its seed funding round, having raised $2.6 million. Aiming to challenge Salesforce and other legacy CRM platforms, Octolane delivers an innovative AI-driven platform that predicts and automates sales actions that lead to closing more deals.

The problem with traditional CRMs, according to Octolane, is their static, database-like structures that require sales teams to manually enter data for every customer interaction. Often creating more work than reducing it, Octolane’s goal was to create a CRM that was more than just a passive “System of Record.”

Octolane’s platform utilizes AI to create an intelligent “System of Actions,” capable of predicting and executing a series of actions to help sales teams more effectively close deals. Octolane automatically accomplishes a variety of administrative tasks on behalf of sales teams, allowing them to focus more on high-value tasks.

“It's obvious that Octolane has a very strong market pull from customers of all sizes that are eager to switch from Salesforce and HubSpot and that's how an AI-first CRM should be: a system of actions, not just records,” said Cindy Bi, an Octolane investor.

“A CRM is critical for managing inbound volume, but most tools slow us down more than they help,” said Evie Wang, co-founder of Retell AI, an Octolane client. “With Octolane, we finally found a system that just works. It automatically qualifies leads using AI, and the built-in calendar makes it seamless for high-intent leads to book meetings. We replaced 5–6 other fragmented tools and core HubSpot functionalities with Octolane, which saves thousands of dollars every month, plus deals close faster. Octolane feels like Rippling, but for CRM: everything we need in one place, finally working together. The Octolane team is one of the most reliable we’ve worked with, and the product has become a core part of how we grow.”

To learn more about Octolane, please visit https://www.octolane.com/.