SugarCRM empowers B2B companies with new self-service capabilities

SugarCRM, provider of an AI-driven CRM platform, is offering new digital self-service capabilities to help business-to-business sellers keep pace with customer demands, introducing the digitization of all communications and interactions from end-to-end.  

According to a Gartner report, “80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025” Sugar’s new self-service capabilities empower customers to self-serve and connect with brands via 24/7 anytime, anywhere access, with speed and convenience via desktop or mobile devices, according to the vendor.

These self-service capabilities, added to the Sugar platform that unites marketing, sales, and service teams, ensure every customer interaction is handled and optimized for growth; agents and account reps can then communicate 24/7 to maximize existing customer sales.

 With a modern and intuitive interface and with multi-factor authentication, the self-service capabilities empower customers to maintain their personal profile, ask questions, submit service requests and create service tickets, and easily add attachments. Organizations can seamlessly embed these capabilities into their existing web presence for a consistent brand experience, according to the vendor.

“Our new self-service capabilities are about creating better customer experiences in the moments when it matters to retain customers and nurture and build relationships for improved profitability,” said Volker Hildebrand, Sugar’s senior vice president of product marketing.  “Sugar’s vision of expanding digital self-service beyond traditional customer service and support throughout the entire customer journey includes the advent of deal room scenarios, online contract negotiations, collaboration with channel partners, and easy access to all relevant business documents and transactions.”

For more information about this news, visit www.sugarcrm.com.