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2023 KMWorld Media Kit Available Here 

Contentful announces its vision for composable content innovations

Contentful, a leading composable content platform for digital-first business, announced its updated vision for composable content and introduced several new product innovations.

Contentful unveiled the new Contentful Studio product, platform orchestration capabilities, and App Framework features. These new capabilities for the Contentful Composable Content Platform further deliver on the company’s vision and leadership in the content management and delivery space, and help reimagine the way organizations compose and connect content to deliver customer experiences at scale, according to the company.

"The digital-first era puts content center stage in customer experiences,” said Steve Sloan, CEO of Contentful. “By building a composable content platform, Contentful is here to help businesses—from emerging digital businesses to transforming enterprises—rethink the ways they connect, create, and extend content to deliver customer experiences more efficiently and effectively. And to give digital and content teams the freedom to build what’s next together. That's why we built the Contentful Composable Content Platform."

Contentful delivers on customer demand with several new innovations that empower simplified connection, limitless creation, and composable extension:  

  • Connect content experiences with Contentful orchestration. A new set of orchestration capabilities native to the platform enables companies to orchestrate content experiences across teams, regions, and brands without the need to piece together content from different data sources. Development teams can empower any team to easily reuse content across digital experiences, spin up new experiences at scale, and orchestrate any content, regardless of where it’s stored in the organization. The orchestration capabilities enable businesses to accelerate time to market, improve governance, and enable independent work without sacrificing valuable developer time.
  • Create streamlined content with Contentful Studio. Contentful Studio empowers customers to streamline content workflows, development, and publication in one central location. With easy access to all the tools content creators need to produce high-quality content quickly, Studio allows teams to remove reliance on developers by placing the power directly in the hands of content creators, while simultaneously ensuring access rights are centrally managed with governance features. This new unified editorial workspace streamlines and automates day-to-day operations to create efficiencies and accelerate time to market.
  • Extend with Contentful App Framework and Ecosystem. The App Framework makes it even easier for businesses to adapt the platform to the preferences and routines of their digital teams - from business-specific UIs to integrating personalization or translation tools of choice. Contentful shipped a new version of the open-source design system, Forma 36, to enhance the platform with visually appealing and accessible features. App actions make the content lifecycle more efficient to build and link individual apps together for complex workflows and business needs. These additions make it easier for developers and partners like Wistia, Writer, Netlify, and Lionbridge to create new apps and integrations from the Contentful Marketplace. Marketplace apps provide one-click installations of 3rd party integrations and enhancements to quickly scale up a modular tech stack.

Contentful will bring customers and partners together at Fast Forward events in Berlin, New York, London, and San Francisco to dive deeper into its content platform and share best practices, with perspectives shared by partners such as Netlify, Accenture, Reply, Ninetailed, commercetools, Appnovation, HUGE, Kin + Carta, and more.

Contentful Studio is available now to Early Access Program users and will become available to all customers, along with the Contentful orchestration features, in early 2023.

For more information about this news, visit www.contentful.com.

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