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Litmus boosts personalized brand experiences and increases efficiencies in email workflow

Litmus is introducing a variety of updates to its platform to make email marketing even more effective, making it easier to find new efficiencies in the email workflow and empower an entire team to create personalized emails.

The Litmus Integrations Marketplace places all integrations in one centralized location. It integrates seamlessly with email providers, popular code editors, and other tools to optimize efficiency across the email workflow, according to the vendor.

Easily explore and manage integrations available based on your company’s email service provider (ESP) or marketing automation platform (MAP) in one centralized location.

This feature is available for Litmus Basic, Litmus Plus, and Litmus Enterprise plans.

With the latest updates in Litmus Builder, users can easily build with (and preview) merge tags to create more personalized emails, faster.

Regardless of technical coding abilities and ESP access, team members will now be able to create and preview personalized emails with ESP merge tags in Litmus Builder.

Find and add the right ESP-specific merge tags to your email, without switching between tools—saving time and reducing the risk of costly email errors. This feature is available exclusively for Litmus Enterprise plans.

The company has also reduced the hassle of jumping between tools with easy access to insert merge tags from popular ESPs. Plus, added the ability to add custom tags as well as preview merge tags. This feature is available exclusively for Litmus Enterprise plans.

Latest enhancements also include the ability to restore deleted emails, a new “Billing Manager” user role, email client configuration by keyword, and user searching.

Litmus has added a new “Billing Manager” user role to ensure all team members have the right permission levels, including your finance and billing team.

Easily manage large, distributed teams across subaccounts. Account holders can now search for users, select multiple users, and even bulk delete—helping to maintain the visibility and control needed to manage users across teams, according to the vendor.

For more information about these updates, visit www.litmus.com.

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