Drift Deal Room makes collaboration between buyers and sellers seamless

Drift, the Conversation Cloud company, is releasing the Drift Deal Room to offer a shared digital space to make buying for business easier.

Consolidating shared content and conversations between both parties into a single place, Drift Deal Room modernizes how businesses sell—fostering collaboration between sellers and buyers at a time when B2B sales cycles are more complex than ever before, according to the vendor.

Drift's latest offering helps sales representatives navigate today's intricate sales cycle by reducing time between meetings, streamlining and enabling more flexible discussions between the two parties, and decreasing the number of touchpoints per deal. For buyers, Drift Deal Room provides a VIP, customized experience that consolidates vital content and communication into a single place.

Most deals require many emails, texts, meetings, and phone calls, with bits of information and collateral in each. The buyer must organize the information to evangelize to stakeholders before they can make a purchase decision. With Drift Deal Room, all of this important information is in one place, making the buyers' work easier, faster, and more efficient, thereby allowing them to deliver better buying experiences across every stage of the customer lifecycle.

Buyers can focus on gaining buy-in from internal stakeholders and accelerating procurement, not sifting through information, according to the company.

"With buyers continuing to embrace digital and self-serve sales channels, organizations need to explore new ways to improve the online buying experience to generate sales," said Kimen Warner, vice president of product management at Drift. "We built Drift Deal Room with the buyer's experience in mind so that our customers can meet today's buyers where they are and deliver a superior digital experience, ultimately edging out competitors and closing more deals, faster."

Drift Deal Room empowers sales representatives to provide every buyer a customized, unique VIP experience. The all-in-one solution scales with businesses and has the power to:

• Enable seamless collaboration between internal teams and entire buyer committees with a shared mutual action plan, allowing all parties to have conversations, share files and emails, manage action items, schedule meetings, chat live and more in one location.
• Consolidate past conversations, meetings, and files to create a single source of truth so all stakeholders are on the same page.
• Save time and minimize sales touch points.
• Drive collaboration outside of scheduled calls to keep the momentum going during the "in-between steps" of deals.
• Ensure seamless hand-offs between different stakeholders throughout a customer's journey.
• Increase visibility by providing the seller with real-time alerts on who, what, and how buyers interact with your content throughout the entire journey to get a clear picture of deal activity and trajectory.

For more information about this news, visit www.drift.com.