Acquia advances digital experience platform with acquisition of Widen

Acquia has agreed to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. Widen unites digital assets such as rich media, product information, and marketing copy in a single workflow and provides an interface to democratize access for marketers to all of a brand’s resources.

According to Acquia, by providing a foundation for collaboration, coordination and control of the full digital content lifecycle, Widen will enable marketers and website builders to create richer and more distinctive customer experiences using Acquia Open Digital Experience Platform (DXP).

“Acquia has long been an established leader in managing textual website content. Now, with Widen, we will be able to offer world-class capabilities around rich media and product information content,” said Dries Buytaert, co-founder and CTO of Acquia. “Widen is consistently ranked a leader by industry analysts for vision, execution and market presence. We have numerous joint customers today, and believe Widen software will deliver value to Acquia Marketing Cloud and Drupal Cloud customers. We’re excited to welcome the Widen team to the Acquia family and to collaborate with them on Acquia Open DXP.”

"With Widen, we continue to differentiate Acquia Open DXP by adding enterprise-grade, cloud-native DAM and PIM capabilities," added Mike Sullivan, President and CEO of Acquia. "We will immediately invest in accelerated development of the Widen solution and leverage our global capabilities and partner network to bring it to marketing organizations that use Acquia Open DXP to manage, transform and deliver digital assets at scale."

Widen will be available as part of Acquia Open DXP or as a standalone offering.

The transaction is expected to close in late September 2021, subject to completion of all necesary regulatory approvals and satisfactory of all closing conditions under the definitive agreement. Acquia is backed by Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses. Software Equity Group (SEG) served as the exclusive financial advisor to Widen.

For more information, go to www.acquia.com.