Amplitude debuts experimentation application to accelerate digital delivery

Amplitude, the Digital Optimization System, is launching Amplitude Experiment, an experimentation solution powered by customer behavior and product analytics.

Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring results.

Organizations are empowered to run higher impact A/B tests and remotely configure experiences for key segments without incremental engineering work, according to the vendor.

“Every company needs to be digital first, but too many are guessing what they should build next and wasting time on experiments that are doomed to fail,” said Justin Bauer, SVP product, Amplitude. “Since Experiment is powered by customer behavior, businesses can free themselves from low-impact activities and get the invaluable insight that can accelerate and truly scale how they design and deliver digital products and experiences.”

Through the Behavioral Graph and Amplitude’s Digital Optimization System, Amplitude Experiment resolves the underlying issues of experiment design, targeting, identity resolution, and analysis.

Now with the addition of the Amplitude Experiment solution, organizations have a complete learning and growth loop from insight to action to testing and delivery all within a single system.  

Features include:

• Amplitude Analytics identifies problems, uncovers opportunities, and measures impact.
• Amplitude Recommend matches the right messages, content, and items to each individual user.
• Amplitude Experiment tests bets and serves the best experience to customers.

For more information about this release, visit https://amplitude.com/.