Pandora selects OpenText’s DAM platform
Pandora, the streaming audio provider, has selected OpenText Media Management as the asset storage and management application for its audio and display advertising.
OpenText Media Management serves the entire enterprise by helping users extend business processes with digital media workflows and digital asset management (DAM) services for controlled access to digital media assets—inside and outside the firewall.
Providing advertisers with an engaging, targeted, scalable platform is an integral part of Pandora’s business strategy. Powered by the Music Genome Project, Pandora delivers its users personalized music that evolves with their tastes.
Hosted on AWS via Risetime managed services, and partnering with Cyangate on implementation services, OpenText Media Management will support the production and management of more than 35,000 advertisements per year.
“Pandora’s creative team helps thousands of advertisers bring their brands to life on our unique platform and maintaining the quality and accessibility of our digital assets in a streamlined fashion is key to scaling our success,” said Casey Baker, Pandora’s director of Advertising Creative Operations.
“When evaluating our options, OpenText Media Management stood out as a solution to manage creative assets through the entire lifecycle,” said Casey Baker, Pandora’s director of Advertising Creative Operations. "Its robust customization capabilities and seamless systems integrations were critical in our selection process.”
For more information on OpenText Media Management, go here.