Aprimo and Episerver form strategic partnership

Aprimo, a provider of technology solutions for content, operations, and performance, has announced a strategic alliance with Episerver, provider of a unified digital content, commerce, and marketing platform. The partnership brings together Aprimo’s digital asset management (DAM) and marketing resource management (MRM) solutions with Episerver Digital Experience Cloud, which puts commerce, content, and marketing on one screen.

With the Aprimo and Episerver platform integration, organizations can empower creative teams while standardizing marketing, digital, and e-commerce on a single solution—eliminating rogue campaigns, delayed projects, and inconsistent experiences that lose customers. Further, the integrated solution offers executive leadership visibility into the upstream process of content creation alongside in-market content performance data for an accurate content return on investment analysis.

Aprimo and Episerver have leveraged their mutual partnerships with Microsoft Corp., to combine their modern SaaS technologies for the integrated solution, enabling it to run on the Microsoft Azure cloud platform, further improving the time-to-value organizations will receive from the integrated solutions and enabling easier management and faster enhancements.

For more information, go to www.aprimo.com/episerver.