Fueling Sales and Marketing with Presentation Management
Large organizations use presentations to drive their business. Whether it be sales team members pitching potential prospects or internal marketing documents used to inform employees about brand updates, presentations are crucial to the success of every business.
This is why a lot of time is invested into their creation, with everyone providing input, from C-suite executives to entry-level copywriters and designers. Too often, this results in multiple versions—none of which are finalized—scattered across company cloud networks, saved to personal desktop file folders, or passed along in one-off emails. This leads to partially completed presentation decks that are rife with inaccurate and outdated information spread throughout organizations, leaving management with little control over how they are shared and to whom they are presented. In other words, they are a mess.
That is why forward-thinking organizations are implementing innovative presentation management strategies that streamline the development and distribution of presentations while also getting all slides, files, documents and other digital assets in order. An efficient presentation management strategy treats presentations as communications assets at the top level, the same as you would a website brochure or TV ad. Presentation management lets companies plan, design, write, produce, distribute, get feedback, and improve crucial business assets while empowering everyone at an organization to speak intelligently about the business—especially in sales scenarios.
A sound presentation management strategy optimizes all stages of the workflow associated with presentations, and lets executives and managers view the entire process as a “presentation loop” with stages:
- Creation—A copywriter and a graphic designer within an organization team up to develop a deck, kicking-off the presentation loop.
- Distribution—Once the initial draft is complete, the copywriter and graphic designer then share the deck with internal team members, such as sales reps.
- Sharing and Presenting—Sales reps then present all or parts of the deck in their meetings to close sales and build the company brand.
- Social—Once shared with prospects, the sales rep leaves comments on the deck, providing the marketing team with real time feedback from potential customers.
- Reporting—Thanks to quantitative analytics, managers are able to see if and how the deck is being used.
- Updating—Armed with all the data and team feedback, the copywriter and graphic designer update and redistribute a better, improved version of that deck so it can convert more clients.
The deck never dies, it simply evolves along with your business.
Presentation management goes beyond PowerPoint to include images, videos, PDFs, and all of the other file formats that managers and executives rely on every day. Housing all of these key business assets in one place allows organizations to improve productivity, ensure compliance and optimize sales and work hours, which will ultimately boost the bottom line and improve overall company performance.
Presentation management improves productivity through a strategic configuration of storage, permissions, search, visualization, and reuse—all with the objective of directing the right content to the right person at the right time.
Translations GlobalLink found that 70% of content created by marketing departments goes unused and 90% never gets reused. This directly affects the bottom line, because according to an AIIM Market Intelligence report, companies that need to redo documents pay eleven times more than the original cost of the document.