airSlate to acquire Instapage to enhance digital advertising outcomes
airSlate, a provider of business productivity and automation solutions, is acquiring Instapage, an innovative company that offers scalable solutions to empower marketers to create personalized landing pages.
According to the company, this strategic move broadens airSlate's existing product portfolio by introducing a cutting-edge solution that enhances the digital advertising outcomes of businesses by automating the creation of conversion-optimized landing pages.
airSlate is currently valued at over $1 billion, and the company’s suite of products serves over 100 million users around the world.
Instapage, with its proven track record, has assisted numerous businesses, including industry giants like Verizon and other forward-thinking companies like Lattice, in improving their digital advertising performance by offering personalized landing pages designed for high conversion rates.
“Instapage’s alignment with airSlate's mission, centered on intuitive and cost-effective automation of critical business and marketing operations, will bring tremendous value to businesses across industries,” said Saranya Babu, general manager of Instapage. “As more and more businesses optimize their marketing technology stacks to streamline and automate their workflows, the combination of Instapage's product expertise and airSlate's robust ecosystem will accelerate and expand the support for customers seeking to simplify key business processes through automation.”
airSlate boasts a successful history of acquiring companies and elevating their market reach and revenue. Recent acquisitions, such as SignNow, a prominent e-signature company, US Legal Forms, housing one of the largest collections of online legal forms, and DocHub, a versatile PDF annotator and e-signature tool, have all experienced remarkable growth and substantial revenue increases under airSlate's ownership.
Following the acquisition, Instapage will continue to operate as a business unit under the airSlate umbrella. Financing for the acquisition was provided by Silicon Valley Bank (SVB), a division of First Citizens Bank. Terms of the transaction were not disclosed.
"Our suite of solutions is purposefully crafted to empower businesses with enhanced productivity. We are thrilled to incorporate Instapage's capabilities to further bolster our support for our customers' business automation requirements,” said Borya Shakhnovich, CEO and co-founder of airSlate.
For more information about this news, visit www.airslate.com.