ZoomInfo snaps up Chorus.ai to beef up conversational intelligence

ZoomInfo, a global leader in modern go-to-market software, is acquiring Chorus.ai, a leader in conversation intelligence.

The company says the planned acquisition of Chorus will add a new category of actionable insights to ZoomInfo’s intelligence layer, unlocking workflows and driving engagement informed by conversations.

The acquisition expands ZoomInfo’s total addressable market to $70 billion, and is expected to be accretive to growth immediately, generate positive adjusted operating income within 12 months, and be accretive to cash flow in the second half of FY 2022.

The combination of Chorus and ZoomInfo allows customers to make excellent, data-driven decisions through their sales funnel, combining ZoomInfo’s historic top-of-the-funnel strength with insights driven from the middle of the funnel in the customer conversations that Chorus captures.

Chorus uses machine learning and artificial intelligence to capture and analyze prospect and customer calls, meetings, and emails.

It unearths insights that enable revenue teams to listen to previous conversations, learn from them, win business, and repeat these actions across all prospect and customer deals.

Without Chorus, sales conversations are a major blind spot for sales leaders, especially given the increasingly digital go-to-market trends, according to the vendor.

“ZoomInfo is the only company that can marry a best-in-class data layer with world-class go-to-market applications,” said Henry Schuck, ZoomInfo Founder and CEO. “The acquisition of Chorus will accelerate our vision to deliver a modern go-to-market platform that brings together best-in-class intelligence with comprehensive data management, workflow, and engagement software, empowering companies to effectively execute their revenue-generating strategies. With the largest conversation intelligence patent portfolio in the industry, Chorus will advance each aspect of our vision by surfacing a new category of insights, illuminating new workflows, and enabling more targeted engagement at scale.”

Founded in 2015, Chorus is a leader in conversation intelligence, a space that industry analysts rank as the highest impact and highest satisfaction category of sales enablement technology available today.

“We are thrilled about the opportunity to join forces with ZoomInfo and bring conversation intelligence to every revenue team,” said Jim Benton, Chorus.ai CEO, who will join ZoomInfo as senior vice president, emerging products. “ZoomInfo has a bold vision of delivering a world-class go-to-market platform that empowers companies to drive better execution and more revenue. Chorus will play a vital role in helping deliver on that promise with deep, A.I.-driven insights based on real interactions with prospects and customers, a previously untapped source of crucial data about their relationships.”

For more information about this news, visit www.zoominfo.com.