Zift Solutions builds partner relationship management platform

Zift Solutions, a provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, is introducing enhancements to its ZiftONE portal: ZiftONE Global, making it easier for international channel programs selling through partners, resellers, and distributors to thrive.

According to the company, ZiftONE Global eliminates the time-consuming process of managing, extracting, and consolidating critical business information about channel partners and performance. The PRM platform provides a centralized way to manage, analyze, and present channel performance data in an easy-to-follow dashboard.   

ZiftONE Global is purpose-built for worldwide industries including technology, telco, manufacturing, building materials and other companies that have multiple partner programs with various channel configurations.

By using ZiftONE Global, customers can easily expand into new regions, integrate partner programs from newly acquired companies, and amplify marketing campaigns without eroding brand equity.

The platform drives higher partner engagement, faster sales cycles, increased revenue, and greater market share. For partners, the advanced channel enablement capabilities of ZiftONE Global eliminate potential roadblocks to success, even delivering leads directly into a partner’s CRM of choice, according to the vendor.

“With 75-80% of all sales going through the channel, it’s critical for businesses to be able to easily see the status of every partner and their activity without losing valuable time and resources trying to manage an increasingly complex tech stack. ZiftONE Global solves this issue,” said Lionel Farr, chief technology officer of Zift Solutions. “We’ve done the research, interviewed customers and partners, and have built the industry’s most comprehensive PRM to support the needs of customers today while providing the foundation for them to build long-term, profitable partner relationships.”

For more information about ZiftONE Global, visit www.ziftsolutions.com.