Yext for Insurance Brings Digital Knowledge Management to Insurers
Yext, Inc., a provider of digital knowledge management platform, has announced the launch of Yext for Insurance to serve insurance brands and agents. With Yext for Insurance, the company says, insurers can now empower their agents to manage and organize the facts about them and their practices that consumers need, such as the types of insurance offered, hours, telephone number, and languages spoken, bolstering their digital presence through a single, frictionless platform.
Voice search and other AI-powered technologies are transforming the way people search for insurers, said Shane Closser, head of industry for financial services at Yext. With new technologies, consumers are able to search for insurance agents and providers by more detailed criteria than ever before, and it is now the insurer's job to provide the critical facts about its business and agents so that consumers can use these services to find them. Yext for Insurance gives agents control over this information so they can reach their customers with up-to-date information where they're searching.
Businesses using Yext for Insurance can give their agents autonomy over their digital brand through control of their agent pages, an online home for key information about an agent's service, such as addresses, hours of operation, and insurance offered, as well as deep attributes about themselves, such as certifications, languages spoken, reviews, biographies, photos and more. In addition, insurers can publish this information across the web, with direct control over their agents' listings on the third party sites customers rely on, like Google, Apple Maps, Facebook, Bing, Yelp, and more.
For more information, visit www.yext.com.