XFactor.io acquires DecisionLink to deliver broad go-to-market solutions

XFactor.io, the AI-powered go-to-market platform, is acquiring DecisionLink, a leader in secure, SaaS-based customer value management solutions—the integration of the two platforms will support XFactor.io's mission to build, scale, and deliver the most comprehensive suite of go-to-market solutions.

DecisionLink is leveraged by top enterprises such as Caterpillar, Docusign, CrowdStrike, and CallMiner to automate business value assessments—a critical component of the go-to-market process.

With the acquisition, XFactor.io is bolstering the development of its go-to-market platform to enhance key sales planning and operations tools including time-to-revenue, territory and capacity planning, and demand generation, according to the company. The acquisition also supports the expansion of XFactor.io's customer base, positioning the company for rapid growth.

"Acquiring DecisionLink comes down to one core goal: revolutionizing the go-to-market process," said Mike Carpenter, CEO at XFactor.io. "Sales is at the center of the GTM process, and DecisionLink has been at the forefront of providing solutions that change the culture of selling technology to selling value. We're bringing two innovative and technologically-aligned solutions together to provide enterprises with the most comprehensive intelligence required to drive consistency and enable hypergrowth.

XFactor.io welcomes Joe Sexton, a board member at DecisionLink, to its board as well. Sexton will oversee the strategic direction of the acquisition.

"With the acquisition of DecisionLink, XFactor.io has the unique opportunity to become the most comprehensive go-to-market platform on the market, tying product value to market opportunity in a way that hasn't been done before," said Sameer Gandhi, partner at Accel and DecisionLink board member. "Sales strategies are at an inflection point where access to the right product, customer, and market data is paramount. XFactor.io combines this data under one platform to better communicate a technology solutions business impact to the audiences that matter."

This acquisition follows XFactor.io's $10 million investment led by Lightspeed Venture Partners.

For more information about this news, visit www.xfactor.io.