Vericast Marketing Intelligence Platform gives financial institutions access to real-time data and insights

Vericast is debuting its Market Intelligence Platform, a financial industry data visualization dashboard that delivers real-time insights to enable smarter marketing decisions and optimize spend.

The Market Intelligence Platform leverages multiple data sources, artificial intelligence, and advanced proprietary technology to provide unmatched insights into real-time consumer behavior at the household and neighborhood level, according to the vendor.

Insights are fueled by the combination of consumer credit activity, competitor interest rates, marketing channel spend, among other demographic data. 

Additionally, Vericast’s proprietary Consumer Graph technology powered by billions of data signals across millions of households provides insights and predictions on consumer intent to purchase. Combining data elements into a single view of the market allows marketers to optimize marketing spend based on their business objectives.

“This new enablement tool opens the door for financial institutions in America to realize their full potential,” said Lisa Nicholas, vice president, financial services at Vericast. “With the Vericast Market Intelligence Platform, we drive a focus on measurable impact to conversion and profitability by helping our clients better understand and activate their data to determine the best audiences for marketing and personalized engagement.”

Available now to Vericast financial institution clients, Vericast’s Market Intelligence Platform brings client data to life with a simple and easy to understand view of key indicators such as:

• Online and offline consumer behavior of financial products and services
• Consumer categories searched by markets and how they can personalize the experience
• Market activity, saturation, and potential
• Investment opportunities
• Competitor penetration and spending

For more information about this platform, visit www.vericast.com.