Toast creates suite of features to enhance the guest experience
Toast, a growing restaurant management platform in the U.S., is releasing a suite of new features focused on the guest experience, introducing Toast Guest Feedback, the first multi-channel guest feedback platform built exclusively for restaurants.
Toast Guest Feedback empowers restaurant owners to collect and act on guest reviews in real-time via Toast Digital Receipts and Toast Go.
In an industry where online ratings can dramatically impact revenue, reputation management is more important than ever for the Toast Restaurant Community, said Steve Fredette, president and co-founder of Toast.
The company developed Toast Guest Feedback in response to this trend; restaurateurs can better manage their online reputation, perform service recovery, attract new diners, and retain guests, Fredette said.
With Toast Guest Feedback, restaurateurs can collect positive or negative reviews from dine-in guests when checking out with Toast Go; they are also able to collect feedback from diners ordering food to-go through Toast Digital Receipts. Restaurant managers can elect to receive an SMS notification every time a guest leaves a negative review.
Real-time feedback empowers restaurant operators to show their commitment to the guest experience by immediately addressing negative reviews. The Toast Guest Feedback report summarizes all reviews, providing restaurants with invaluable information that they can use to coach their staff, adjust their menu, and improve the guest experience.
Additionally, Toast is enhancing its self-ordering kiosks with new features that include:
- Payments and tipping
- “Order is ready” text notification
- Brand management
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