Teradata partners with ActionIQ and UiPath to harness the power of AI to enhance the customer experience

Teradata announced partnerships with ActionIQ and UiPath to offer a new range of solutions for both customers in the AI/ML space.  

The joint-offering with ActionIQ is for marketing and customer experience (CX) activations for Teradata VantageCloud customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’ collective expertise in advertising and marketing technology for CX.

Together, the two companies aim to democratize access to customer data across the enterprise while providing technical teams with enhanced control, according to the companies.

By combining the harmonized data approach and advanced analytics of Teradata VantageCloud with the full capability of ActionIQ’s modern customer experience apps, businesses can gain a comprehensive 360-degree view of customers, foster more meaningful engagements, and deliver superior experiences.

“The partnership between Teradata and ActionIQ is a win for customers interested in enhancing their customer experience and driving profitable growth,” said Lisa Stewart, senior vice president, worldwide partners and alliances at Teradata. “With ActionIQ's expertise in advertising and marketing technology for CX, combined with Teradata's complete cloud analytics and data platform, businesses can unlock the full potential of their customer data, enhance agility, accelerate time-to-value, and deliver exceptional customer experiences.”

With Teradata VantageCloud, the complete cloud analytics and data platform, and ActionIQ, businesses can unlock faster innovation, better decision-making, and enhanced customer experiences, particularly for AI and ML, according to the companies.

ActionIQ’s unique composable architecture offers easy-to-use, self-service data access to marketers while pushing queries into VantageCloud for the best of both worlds in terms of performance, enterprise scale and security.

This allows business teams to gain direct, but controlled, access to data, enabling self-serve use cases through seamless and scalable integrations with owned and paid channels.

“Teradata's unmatched legacy in data analytics and ActionIQ's marketer-friendly CDP (customer data platform) position us to redefine customer experiences," said Tasso Argyros, ActionIQ CEO and founder. "Our shared vision is to empower businesses, enabling faster innovation, better decisions, and genuine customer connections.”

The partnership between Teradata and UiPath will allow enterprises to automate complex data applications directly seamlessly and securely at the source—from dashboards to generative AI to large language models (LLMs). 

Data-driven insights are valuable for environmental, social, and governance (ESG) initiatives, with Teradata and UiPath uniquely positioned to drive positive impact by helping customers advance their ESG ambitions through the power of data harmonization across the enterprise, according to the companies.

UiPath customers are expected to benefit from Teradata’s expertise in enabling organizations to activate data and analytics, including for AI, at scale and accelerate AI time to value by managing uncontrolled data growth and modernizing the IT environment, delivering flexibility with an open and connected ecosystem, and scaling AI innovation across the enterprise.

Teradata brings robust analytic capabilities for end-to-end analytic pipelines, including data preparation, model training, and operationalizing at scale with massive parallel processing architecture. With its open, flexible, and responsible approach, UiPath provides organizations with a comprehensive platform for implementing and harnessing AI-powered automation, according to the companies.

“With various AI technologies being implemented in enterprises at a fast-growing rate, businesses must manage and process significant volumes to get the maximum value from AI-powered automation,” said Dhruv Asher, senior vice president of alliances and business development at UiPath. “We believe the partnership with Teradata can help our customers achieve this and drive new AI use cases in their industries and significantly improve data-driven insights.”

The Teradata and UiPath database integration is available worldwide today.

For more information about this news, visit www.teradata.com.