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Nominations for the 2022 KMWorld Readers’ Choice Awards Extended to July 5

Starmind and KMS Lighthouse look at how knowledge management has evolved at KMWorld Connect 2021

At KMWorld Connect 2021, Doron Gower, CSO, KMS Lighthouse and Marc Vontobel, CEO, Starmind shared KM insights and how the space has evolved since the inception of the KMWorld conference 25 years ago.

“In 1999 Google only had 6% of the market share,” Vontobel said. “Ten years later, in 2009, they had won.”

Google was the first search engine that followed links and indexed pages that were never indexed before in a directory, he explained. Google’s page-rank algorithm revolutionized search on the internet.

Though Google has been a success, many organizations today still struggle with finding relevant information throughout the enterprise.

“That situation is getting more complex for employees,” Vontobel said.

The average knowledge worker spends one-third of their day searching for information, according to a Gartner study in 2020, he referenced.

“Why isn’t there a Google for the enterprise?” Vontobel said. “There are tons of documents that were created for a different purpose than you need in the moment. There are no links to the different content with the same context.”

Starmind was created to solve this problem, he said. The company built an AI that can draw conclusions from a tiny fraction of end-points. Instead of just accessing the data Starmind recycles it to find it who knows what about what in the organization, he explained.

“We believe in the end this will transform the way people work,” Vontobel said. “Instead of looking just at the information stored in the database, we focus on the 80%--what’s inside the head of the employees.”

Gower also looked at how knowledge management evolved during his section of the session. People want information and they don’t want to be overloaded, he said.

“People don’t want to just find a document,” Gower said. “It’s about getting factual contextual knowledge.”

Distributed workforces need to be able to access centralized knowledge to do their jobs, he said. KMS Lighthouse offers dedicated knowledge management software. Implementations of Lighthouse have both quantifiable and non-quantifiable impacts on KPIs from training to error rates, he said.

“Organizations need to think in terms of service levels and expectations from customers,” Gower said. “[Organizations] want to make a difference and see the power of AI. They need to make sure they have knowledge management.”

KMWorld Connect 2021 is going on this week, November 15 -18, with workshops on Friday, November 19. On-demand replays of sessions will be available for a limited time to registered attendees and many presenters are also making their slide decks available through the conference portal. For more information, go to www.kmworld.com/conference/2021.   

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