Speedeon Data adds life event data to foster deeper CX

Speedeon Data, a provider of direct marketing data and consumer intelligence solutions, is adding life event data to its AudienceMaker platform, aiming to make event data, like moving, marriage, divorce, parenthood, change in income and more, instantly accessible to everyday marketers.

By bringing together the power of a brand’s first-party CRM data with Speedeon’s third-party consumer marketing data, AudienceMaker enables advertisers to maximize the effectiveness of both customer retention and prospect acquisition strategies in a matter of clicks, according to the vendor.

The inclusion of life event data means even the most lean marketing teams can tap into fresh lifestyle milestone data to give themselves a competitive edge.

“Life event marketing should be an evergreen strategy for any brand who wants to connect with consumers on a personal and emotional level during key life moments,” said Lindsey Kaiser, chief product officer at Speedeon. “For far too long, many brands have implemented life event strategies in a stop-and-go fashion, just because it was too hard to get to this type of data quickly and easily. By putting our life event data into AudienceMaker and keeping it updated around the clock, we’re essentially giving marketers instant access to a pipeline of valuable prospects and current customers who may need their product or service more than ever."

With the life event data inside of AudienceMaker, platform users can:

• Analyze - Overlay life event variables on top of first-party data to see which customers are currently experiencing key life events.
• Visualize - See where target audiences, like new movers for example, are in relation to a brand’s locations to better focus spend.
• Build - Create hyper-targeted segments of customers and/or prospects experiencing a particular life event that aligns to the brand’s offer.
• Segment - Access more than 1,000 additional data points, such gender, income and interests, to further segment audiences and refine messaging offers.
• Activate - Reach key audiences across addressable direct marketing channels, like direct mail and digital.

For more information about this news, visit https://speedeondata.com.