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Salesforce gets boost from Slack with Customer 360 for sales, service, marketing, and analytics

Salesforce, the global leader in CRM, is introducing new innovations that combine the power of Slack and Salesforce, empowering teams to stay connected, productive, and get work done anywhere with a single source of truth for their business.

“Salesforce and Slack are creating the digital HQ to help every company get back to growth in today’s digital-first, work anywhere world,” said Bret Taylor, president and chief operating officer of Salesforce. “This is just the beginning for the Slack-First Customer 360—which will fundamentally reshape how work gets done by connecting employees, customers, and partners and the apps they use on a single platform."

Slack-First Customer 360 acts as the hub that empowers everyone in an organization to communicate, collaborate, and take action on information from across Salesforce and all the other business apps, systems, and partners they use.

With these new pre-built integrations between Slack and Salesforce, every department—such as sales, service, and marketing—can collaborate in channels that unite teams and streamline workflows built around CRM data, giving them a single source of truth for their business and a single, shared view of the customer, according to the vendors.

Business processes can be automated in Slack to make work simple, productive, flexible, and pleasant. And with Slack Connect, companies can now work securely with external partners, vendors and customers, driving stronger relationships and faster results.

The new capabilities provide deeper visibility into account details in Sales Cloud and connect the right people to close deals fast—all in Slack as the system of engagement.

Through Salesforce and Slack, teams can collaborate to provide real-time customer support, bringing customers directly into the channel when necessary.

Together, Salesforce and Slack give marketing teams and agency partners a shared digital workspace, and with today’s innovations, marketers can collaborate on customer journeys and get insights fast.

For more information about this news, visit www.salesforce.com.

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