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SYSPRO and SugarCRM partner to deliver an integrated ERP and CRM solution

SYSPRO, a global provider of industry-built enterprise resource planning (ERP) software, and SugarCRM, the provider of the award-winning AI-driven CRM platform, are announcing their recent partnership aimed at offering mid-market manufacturers and distributors a tightly integrated ERP and CRM solution for improved operational efficiency.

Designed to keep front and back offices aligned, the joint offering from SYSPRO and SugarCRM will help to optimize inventory, streamline supply chain and manufacturing processes, and empower additional revenue opportunities. The solution delivers two-way information sharing from both platforms, combining SYSPRO’s transactional and catalog data with SugarCRM’s AI-powered customer engagement and analysis capabilities. 

The offering will arm sales teams with real-time access to ERP data through the CRM system, allowing them to verify product availability and process orders with greater efficiency. The integration also provides sales and customer service departments with up-to-date inventory information, empowering them to deliver accurate product information—including availability and delivery timeframes to prevent stockouts and over-promising, according to the companies. 

“When looking for a best-of-breed CRM partner who understood mid-market manufacturing and distribution, SugarCRM was the obvious choice,” said Sanjay Ejantkar, vice president of global alliances at SYSPRO Americas. “We already have several customers seeing enormous benefits even prior to launch. We look forward to continuing that momentum through this strategic partnership.”  

Underpinned by SugarCRM’s AI framework, users will also be able to analyze SYSPRO’s  transactional and catalog data to surface insights on customer behavior, such as what products a customer is most likely to buy and cross-selling and upselling suggestions. This data is then transformed into step-by-step actions for sales reps, introducing additional revenue opportunities. 

“SugarCRM is thrilled to partner with SYSPRO ERP to bring newfound productivity gains to sales, marketing, and customer service professionals,” says Clint Oram, SugarCRM’s co-founder and chief strategy officer. “Powerful CRM and ERP integrations fulfill the need for a complete ‘business operating system’ spanning across the back-office and front-office to realize maximum productivity and efficiency within the business.”

“Together with SYSPRO ERP, the Sugar platform will do the work to unlock customer insights, improve the experience by providing a 360-degree view of the customer, enable better decision-making with real-time analytics, and enhance collaboration with a single source of truth for all customer data,” Oram continued. 

To learn more about SYSPRO and SugarCRM’s partnership, please visit https://us.syspro.com/ or https://www.sugarcrm.com/.  

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