Progress Software’s Sitefinity Generative CMS provides AI-driven discovery and conversational experiences 

Progress Software, the trusted provider of AI-powered digital experience and infrastructure software, is releasing Progress Sitefinity Generative CMS—enabling organizations to operationalize generative AI across websites, portals, and digital experiences.

According to Progress, the solution supports AI-powered search, conversational interfaces, and personalized content delivery within a governed, enterprise-ready framework. 

Following its initial release in late 2025, Sitefinity Generative CMS advances with new capabilities that empower enterprises to turn content-intensive digital properties into trusted, AI-powered discovery and conversational experiences while maintaining control, compliance and brand integrity. 

“Many enterprises are experimenting with generative AI but haven’t made the transition to large-scale use in their digital presence for reasons of maturity and governability,” said Loren Jarrett, EVP and GM, digital experience, Progress Software. “With this release, the technology is available to make that shift. Sitefinity Generative CMS provides a governed foundation to deliver AI-powered digital experiences—enabling organizations to build discoverable content, deliver hyper-personalized experiences and power conversational interfaces across their digital properties, while maintaining control and brand consistency.” 

Sitefinity Generative CMS includes a comprehensive set of AI-native capabilities designed to accelerate delivery while upholding governance, consistency and trust: 

• Hyper-personalization at scale
• AI agents embedded in the CMS  
• Foundational GEO and AEO readiness  
• AI-powered search and conversational experiences  

All AI capabilities, including Dynamically Generated Experiences, AI agents, structured content definition and native RAG integration, are available in Progress Sitefinity Cloud and supported through self-hosted deployments on versions 15.4+. 

For more information about this news, visit www.progress.com.