PredictHQ introduces notifications platform for instant alerts on incoming demand impact

PredictHQ has announced a new notifications platform that makes its API of intelligent event data instantly actionable. In addition, PredictHQ has added a new category called Health Warnings, so the platform and API can be used to track epidemic and biological health hazard warnings, as well as pandemics and lockdowns—whether starting or easing.

PredictHQ enables global organizations to anticipate changes in demand for their products and services. The company's demand intelligence API aggregates events from hundreds of sources and verifies, and enriches and ranks them by predicted impact so companies can proactively discover catalysts that will impact demand and gain insight into their customers’ ever-changing needs.

According to PredictHQ, each year, businesses lose billions in revenue due to their inability to accurately forecast the demand causal factors, such as events that change demand, customer interest and activity. This is due to the challenges of tracking and predicting the impact of events in advance, which are difficult to identify at scale because of their dynamic nature and diversity: severe weather, sports games, school holidays and more. Companies that rely on historical trends without knowing why those trends occur leave them underprepared to meet their customers' needs. On top of this, the company says, the COVID-19 crisis has intensified these challenges and business operations teams are desperate to stay informed about all disruptions due to closing and opening orders from state governments.  

"With the launch of PredictHQ's Notifications platform and inclusion of our 18th category—Health Warnings—we are focused on helping businesses prepare for the impact of these changes," said Campbell Brown, PredictHQ's CEO and co-founder.  

“Industries like retail, transport, supply chain management, finance, travel, sports, and many others have been challenged like never before because of COVID-19," said Brown. The pandemic, he added, has forced organizations to reassess many business-as-usual strategies to ensure they can adapt now and to take advantage of future pockets of demand.

“Events are catalysts for huge shifts in demand for businesses, so the postponement and cancellation of many major attended events earlier this year hit businesses hard. Many impactful events continue, such as school holidays and observances, which drive incremental demand, as well as unscheduled events like severe weather and natural disasters that can drive down demand."

With PredictHQ’s Notifications platform, companies can know almost instantly when relevant demand causal factors are planned or as breaking unscheduled events occur so they can respond quickly. This means they can update their staffing, stocking and supply chain plans and pricing strategies immediately to capture as much of the demand as possible. The Notifications platform enables a broader cross section of a business—from operational managers, COVID-19 recovery teams right up to chief revenue officers—to know immediately when an impactful event is scheduled or updated, or as breaking events occur in real-time, so decision makers can respond swiftly. The Notifications platform also allows companies to set up alerts with thresholds for when a cluster of impactful events is detected and will collectively spike demand in particular locations. These clusters are often made up of smaller events, which are easy to underestimate.

With Health Warnings, PredictHQ customers can now track:

• Pandemic warnings 
• Epidemics and epidemic hazards
• Biological hazards (diseases and insect infestations)

PredictHQ continues to offer pandemic lockdown changes in its Disaster category and lockdowns that are starting or easing in varying cities across the U.S. in its Community category. 

For more information, go to www.predicthq.com.