Plaqad announces marketing platform that leverages automation
Plaqad, a marketing and public relations software company, announced the release of a proprietary marketing platform that lets brands advance an affordable, data-driven campaign from start to finish.
The platform, which automates the entire campaign workflow, gives users the ability to find and hire talent and service providers, launch a campaign, track and measure campaign performance, and process vendor payments—all in one place.
Plaqad launched its initial offering, SocialCred, a free influencer and social media ranking tool, in June.
SocialCred is a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn, and Facebook.
It provides social media users with actionable insights to grow their influence, while also providing brands with sufficient data on influencers to make informed decisions on which creator to partner with.
The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement.
Plaqad, first established in 2017 as a startup within BlackHouse Media (BHM), one of the most successful PR companies to come out of Africa, was built to connect brands and individuals to bloggers, news websites, publishers, and social influencers.
“Our platform gives every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns,” said Plaqad CEO Gbenga Sogbaike. “Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also tracking their campaigns real-time all in one place.”
The Plaqad platform is the result of years of industry experience, active listening, data and insights gathering and solution-driven engineering to uniquely solve age-long PR and marketing issues.
For more information about this news, visit https://plaqad.com/.