Personalized marketing from Ektron

Ektron has added integrations with the Pardot, Eloqua and Silverpop marketing systems to its collection of out-of-the-box data connectors for the Digital Experience Hub.

Ektron reports all its connectors provide bi-directional data integration between Ektron's core content management system and enterprise systems for customer relationship management, marketing automation, social media and Web analytics. Ektron also offers a software development kit designed to simplify developing custom connectors for any legacy, specialized or new enterprise system.